How brands and marketers allocate their marketing budget is an ongoing struggle. The many different ways to spend your money can feel endless, but as always with money, the risks can be astronomical and you don’t want to feel like you’ve wasted a cent of your cash or a minute of your time. If you over allocate on the wrong channel you can blow most of your marketing budget on a tactic that proves fruitless. Or, you can under-fund the right channel and miss out on valuable leads.
So, how does one avoid allocation errors and ensure you get the most out of your marketing budget?
Social media has taken over – businesses are looking to Facebook, Instagram and Twitter, among other platforms, to generate more interest in their brand. With over 70% of adults using the internet also having a social media account, the opportunities are greater and easier than ever before to market your business. To show you why, we’ve provided you with four reasons as to why there is simply no point in ignoring social media marketing any longer.
The truth is, online marketing is necessary (and no, we’re not just saying that because we’re an online marketing company). Word of mouth has now transformed into “word of mouse”. And just like it’s always been, your reputation is everything. There are common trends between lack of ROI and bad online marketing habits. Let’s take a look at the most common offenders.
The first thing that a potential consumer looks at before even considering your company’s services is your headline. It’s the 6 to 12 words that are standing between you, and a higher click through rate or even a higher conversion rate. Your homepage headline is the first piece of text that your visitor sees and it’s arguably the most important. Today, we’ve got some quick tips to help you write a homepage headline that’ll draw visitors to your homepage and keep them around.
Mobile online marketing can no longer be seen as a separate entity. More users consistently use mobile devices today than devices that are connected. At the tail end of 2016, Google began beta testing of a mobile first index. When this becomes a reality, Google will look to the mobile version of a website before the desktop version to determine its ranking. You need to optimise your mobile marketing if you’re to stand any chance of getting results in 2017.