If you want to find content linked to a specific theme, category, topic or event, the best way to do it is by clicking on a hashtag # in Instagram, Facebook, Twitter, LinkedIn, Google+ or Pinterest.
It’s a metadata tool that assists you in finding the most up to date posts and information about that topic.
Wearables and the integration of internet in our daily lives are quickly becoming so common that it no longer shocks us. Our increasing reliance on the ‘internet of things’ is now expected from consumers. They also expect to be able to find, afford and, use technologies of this calibre. Even though Google Glass may (or may not) have taken its last breath, wearables are here to stay. Watches are the most immediate example, but as technology starts to become more and more innovative, we will see it popping up in places we never thought possible. “From smart-lighting to smart-cars, consumers are obsessed by controlling everything from their armchairs through being connected to devices and smart phones” (Flannery 2015).
Interestingly, I found a post from the Google ‘Think With Google’ blog, which was published in July 2011, just the other day. The blog is titled, ‘Route to 2015’ and was written by Dennis Woodside. Given that we have obviously just entered the year 2015, I was intrigued to see what has actually eventuated from the predictions and musings from three and a half years ago.
When it comes to writing articles around the end of the year/beginning of the year, we’re inundated with ‘the best of’, ‘the top ten of year’, ‘future predictions’ and, ‘what will the New Year bring’. It all becomes a bit of a blur, and to be honest, one article begins to meld with the next. Not exactly stand out content creation. But in going back in time and being able to evaluate what has actually come to pass brings a new perspective. It not only has the potential to give, or takeaway, credibility, but it also has the power to show just how far-reaching Google’s intuition really is.