You’ve heard a lot about it, your mate saw great results, but you’re still not sure if the Google AdWords platform is the best way to spend your precious marketing budget. We get it- there’s still a lot of confusion among business owners regarding how to effectively use AdWords, and whether or not the tool will provide a reasonable return on investment- particularly when the marketing budget is tight (as it is for many small businesses). While any and all businesses could benefit from the targeted, responsive system that AdWords uses, this is our checklist of the things you should consider before diving into the world of AdWords. Read More
When you first start investing in marketing campaigns, you realise how many different terms and metrics there are to measure in terms of the performance of your ads. Differing from ‘click-through rate’ and ‘cost-per-click’ is ‘conversion rate’ – a calculator that tells you how good your ad is at getting a potential consumer to do what you want them to do. The higher the percentage, the better you are at marketing your products or services. However, this is just the basics of what a conversion rate is and still leaves a lot of questions unanswered, so let’s delve in and explore the five W’s of achieving a commendable conversion rate.
Getting your Google ads approved can often feel like a tough and daunting process. With such a large amount of users utilising their platform, Google is consistently processing millions of advertising requests which may leave you wondering how to nail that content to save time waiting for approval on your ad. Trying to perfect an ad on your first attempt can be a challenging task, however, we have a few tips that may help your Google ad ride the fast track to complete compliance.
Last week, as part of our AdWords VS SEO series, we spoke about the importance of combining the power of these two methods in your digital marketing strategy. While you’re likely now aware of the importance of utilising both AdWords and SEO together, an important question still remains: which one should you implement first? Read More
These days, it seems that everywhere you look there are articles talking about the apparent fierce rivalry of AdWords vs SEO. You may even read through some of them and wonder if some kind of online version of State of Origin had moved into the digital realm of marketing! However, I can assure you this is simply not the case. In fact, it couldn’t be further from the truth; because in reality, AdWords and SEO truly are a match made in marketing heaven!
So if you’re still asking the same old question, ‘which is better— SEO or AdWords?,’ then this article is for you! While each strategy has it’s own specific purpose, it’s the combination of both paid and organic digital marketing that will really push your business full steam ahead! Below, I’ll explain why two are better than one… Read More