Mobile online marketing can no longer be seen as a separate entity. More users consistently use mobile devices today than devices that are connected. At the tail end of 2016, Google began beta testing of a mobile first index. When this becomes a reality, Google will look to the mobile version of a website before the desktop version to determine its ranking. You need to optimise your mobile marketing if you’re to stand any chance of getting results in 2017.
Last week, as part of our AdWords VS SEO series, we spoke about the importance of combining the power of these two methods in your digital marketing strategy. While you’re likely now aware of the importance of utilising both AdWords and SEO together, an important question still remains: which one should you implement first? Read More
Now is the time to get serious!
Did you know that 93% of online experiences begin with search? It’s true, and for this reason alone, it’s imperative your business is implementing its strongest SEO strategies. So, as we approach the new year, which SEO tips should you prioritise (or not) in order to smash your digital marketing campaigns? Read More
Bounce Rate – what are they, and do they really matter?
By now you’ve probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are – but this is not entirely true. Don’t get me wrong, it is still important to analyse bounce rates, but the relevance of doing so is completely reliant on which landing and web pages within your website are being analysed.
Having worked with over 10,000 businesses over the last decade, we’ve seen many landing pages in our time. Sadly, many of these – particularly those belonging to small business owners – often suffer from a disconnect. All too commonly we will see business owners linking their ads to their company’s homepage – as opposed to a specific landing page – and therefore running the risk of losing precious conversions. Read More