If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target direct consumers, you’re ensured to reach your ideal market through this strategy.
Facebook offers several formats to choose from depending on the result you want. Your options include a carousel ad of two or more scrollable images or videos, a single image advert where you can create up to six variations of the one ad using a sole image, a single video ad, a slideshow ad of up to 10 looping images or video, and Facebook Lead Ads.
Let’s take a look into each of these choices to see which one is ideal for you and your brand.
This year it was recorded that more than 65% of Australia’s population were active users of Facebook. By marketing your brand or company through Facebook Lead Ads, you will not only have the access to local users but to over one billion people across the globe. Looking to gain higher conversions but not sure how? Facebook Lead Ads should be your first choice for both small and big brand marketing. Not sure how? Let’s discuss using Lead Ads for higher conversions.
With over 1 billion users, everyone is aware that Facebook is the best possible social media platform to advertise on. However sometimes, working out which advertising format to go with can be easier said than done. If you’re unsure where to start, why not try Facebook Lead Ads? Introduced in 2015, Lead Ads are one of the strongest, and possibly most dynamic, options for advertising online! So how do they work, and how can they benefit you? Below, we run through some of the top reasons why Facebook Lead Ads for small business are an exciting portal into a new world of marketing.
With more than a billion messages being sent between people and businesses each month, Facebook Messenger truly is the largest messaging platform in Australia. Available via both the app and desktop, the beauty of Messenger is its ability to allow for a more direct—while less formal—avenue of communication; generating leads, solving everyday queries, and helping with the promotion of new services and products.
If you’re not yet utilising this direct-to-consumer feature, make sure you read our three tips for making the most of Facebook Messenger for your business!
While it’s important to keep an eye on updates and to also try different strategies for boosting your reach, there will no doubt be times that you also need the help of Advertising. But what are the best Facebook advertising tips and tricks for your business?
According to Kissmetrics, in order to draw in customers on a social platform such as Facebook, you first need to use a simple conversion technique that doesn’t require a huge commitment; for example, asking your customer to sign up for a service, fill out a short lead form or submit an email address for newsletter marketing. A good example of companies who do this, are Daily Deal sites such as Groupon – who ask for your email address when you click their ad, and then send their deals through to your email later. These types of ads are known as low-friction conversions.
Today however, we’ll run through 3 simple steps that you can take in order to reach the right Facebook audience.