How do you measure your content performance?
Content marketing has become to the most significant facet of the marketing mix and shows no signs of stopping. However, brands and businesses still find it difficult to truly define their ROI.
The main challenge companies face is what needs tracking initially. As content marketing has continued to expand, the technology used to measure performance has rapidly grown. As a marketer, you now have dozens of differing data points to measure one piece of content, but as we know, not all metrics are the same.
It is always useful at this time of the year to forecast budgets, future cash flows and areas to invest funds. The question always on the mind at the end of financial year (EOFY), is how effective has my advertising been? This will inevitably show what funds need to be reinvested where, from marketing spend to areas which you think need to be improved.
Google Analytics is the key to unlocking your websites/marketing plan.
If knowledge is power and power corrupts then study hard and be evil. Apparently Mark Twain said that… I can’t be 100% sure but what I do know is the one of the most powerful tools when it comes to knowledge about your business, website and everything in between is Google Analytics. If you think you can handle the power of Analytics and use it for good without being corrupted then please, read on… but don’t say I didn’t warn you…