Boosting your SEO begins with keywords. As you’re most likely aware, keywords are integral to your digital advertising strategy. If they’re too vague, you’re likely to get lost amongst your competitors, or worse, not show up on the first page at all. And that’s a problem. According to Hubspot, 75% of users never scroll past the first page of search results.
So as we approach the new financial year, it’s a great opportunity to assess how your keywords have been performing, and make necessary changes from there.
If your website is currently running the popular ‘All in One SEO’ pack plug-in, you could be at risk of a pretty serious security hack.
When it comes to E-commerce there is no need to ‘reinvent the wheel’. Nine out of ten times it is cheaper and more effective to use an off-the-shelf solution rather than building a solution from scratch. There are many E-commerce solutions available as SaaS (software as a service) and open source CMS platforms that can be found just by searching online so there is no shortage of good website programs.
As a SEO specialist, Shopify, Bigcommerce, Magento and WooCommerce are among my favourite platforms to work with but regardless of what solution you use there are a few things that are worth considering.