You’ve heard a lot about it, your mate saw great results, but you’re still not sure if the Google AdWords platform is the best way to spend your precious marketing budget. We get it- there’s still a lot of confusion among business owners regarding how to effectively use AdWords, and whether or not the tool will provide a reasonable return on investment- particularly when the marketing budget is tight (as it is for many small businesses). While any and all businesses could benefit from the targeted, responsive system that AdWords uses, this is our checklist of the things you should consider before diving into the world of AdWords. Read More
We’re almost at the halfway mark for 2018 and yet we’ve still got some SEO trends to share with you. So far, we’ve discussed building your brand awareness, voice search, mobile optimisation, link building and more. Now, it’s time to consider structured data, page speed and artificial intelligence.
Following on from last week, we’re back to venture more into some SEO trends to incorporate into your marketing campaign for 2018. After discussing voice search, ranking as quick answers and optimising for the mobile-first index, we’ve got another three and fresh tips!
For the past few weeks, we’ve been focussing solely on conversion optimisation. Now, it’s time to redirect our aim and delve into the world of search engine optimisation. This marketing technique is used to drive traffic naturally to your website, meaning you don’t pay for your web visitors like you would with a service such as Google AdWords. However, SEO still has many aspects and facets to it that can make it hard to get right. If you want to ensure high search engine rankings, we recommend trying out these SEO trends we’ve predicted for the rest of 2018.