Today, link-building and SEO go hand in hand, but despite its importance, it’s still handled poorly by many businesses. No matter how well-intentioned you are, without structure, you won’t achieve the results you hope for.
We’ve experimented with both- link-building campaigns with as much structure as a bowl of jelly, and others with enough structure it would make engineers proud. And, the latter results in a more efficient campaign every time.
Meanwhile, this efficiency creates better results for clients and in turn better profits. And so, we’re going to break down some steps to take to ensure your link-building campaigns run like a well-oiled machine.
How do you measure your content performance?
Content marketing has become to the most significant facet of the marketing mix and shows no signs of stopping. However, brands and businesses still find it difficult to truly define their ROI.
The main challenge companies face is what needs tracking initially. As content marketing has continued to expand, the technology used to measure performance has rapidly grown. As a marketer, you now have dozens of differing data points to measure one piece of content, but as we know, not all metrics are the same.
Content marketing is a useful aid for businesses today. However, it’s easy to make mistakes when it comes to creating a new campaign. Often, they’re small errors you can learn from, but then you get the more costly ones that leave you with a decrease in traffic, negative feedback, and a severe drop in conversions. We thought we’d help out by listing the four most common content marketing mistakes you might be making, and how to avoid them.
Consumers may not realise it, but brands often turn them into buyers through emotional advertising. Research has shown that while people believe they are making logical, rational buys, our emotions often greatly influence and determine our purchases. Our emotions from previous experiences lead us to create preferences in our decision-making process. As humans, we all have six core emotions: anger, disgust, fear, happiness, sadness, and surprise. We’ve gathered the most popular and influential emotions out of this list for you to put to the test with your brand.
You’ve done it. You produced your first series of marketing videos. They’re uploaded, and so all that’s left to do is sit back, relax, and watch the viewer counter rise.
Except, it isn’t.
Many businesses invest large portions of their marketing budgets to video creation, yet it sits on Youtube getting little views. Your content is awesome, so why aren’t your videos being watched?!
Below, we’ve compiled a list of the most common factors that turn viewers away. Keep these in mind when you’re formulating your next video content strategy.