There’s every chance you’re reading this on your phone.
Almost half of our readers use their smartphones to read our content, if I were a gambler I’d bet your website has a similar percentage or even higher. This number will continue to grow.
In Australia alone, more than 17 million people (almost 80% of the population) own smartphones, checking those phones collectively eight billion times a day. Now, Australians are not only scanning their emails, checking Facebook and taking selfies. They’re increasingly using their phones to read ebooks, blogs, and your content.
When it comes to written information about your business that people will actually read, you need to comprehend how well your words come across on a phone.
Here is a mobile responsive checklist, and how to adjust anything that needs adjusting!
Contrary to popular belief, the era of the email is not dead. In fact, it’s far from it! Email marketing is a great way to reach your audience directly without spending large amounts of money. If you understand what it is that makes a good email marketing campaign, you are more likely to receive more leads and success. If you’re thinking about starting a company newsletter or sending out an update on upcoming deals or events, an email marketing campaign does come with some responsibility. Many people can be very specific as to who they give their email addresses to and therefore, you need to ensure that you are putting best practices in place. Here are some tips to keep in mind while setting up your campaign to ensure its success.
2018 is right around the corner, and there’s no better time than now to discuss with your team what your inbound marketing goals should be for the new year. However, before you define any specific goals, have a read of this! I’ll be breaking down five marketing trends to keep your finger on in 2018, along with some tips on how to work each tactic into your content marketing mix. Read More