Contrary to popular belief, the era of the email is not dead. In fact, it’s far from it! Email marketing is a great way to reach your audience directly without spending large amounts of money. If you understand what it is that makes a good email marketing campaign, you are more likely to receive more leads and success. If you’re thinking about starting a company newsletter or sending out an update on upcoming deals or events, an email marketing campaign does come with some responsibility. Many people can be very specific as to who they give their email addresses to and therefore, you need to ensure that you are putting best practices in place. Here are some tips to keep in mind while setting up your campaign to ensure its success.
How do you measure your content performance?
Content marketing has become to the most significant facet of the marketing mix and shows no signs of stopping. However, brands and businesses still find it difficult to truly define their ROI.
The main challenge companies face is what needs tracking initially. As content marketing has continued to expand, the technology used to measure performance has rapidly grown. As a marketer, you now have dozens of differing data points to measure one piece of content, but as we know, not all metrics are the same.
The truth is, online marketing is necessary (and no, we’re not just saying that because we’re an online marketing company). Word of mouth has now transformed into “word of mouse”. And just like it’s always been, your reputation is everything. There are common trends between lack of ROI and bad online marketing habits. Let’s take a look at the most common offenders.
The first thing that a potential consumer looks at before even considering your company’s services is your headline. It’s the 6 to 12 words that are standing between you, and a higher click through rate or even a higher conversion rate. Your homepage headline is the first piece of text that your visitor sees and it’s arguably the most important. Today, we’ve got some quick tips to help you write a homepage headline that’ll draw visitors to your homepage and keep them around.