A How To: Online Review Management

In today’s digital age, businesses that make the most of automation and new tech are those that stick around. This includes creating a system to encourage, filter and manage online service and product reviews. Read More

B2B Instagram – A 2018 Must

With close to a billion monthly users, Instagram is a massive part of the online hub now. If you’re a B2B brand, you may feel Instagram isn’t where you should be placing your social media focus, but you’d be wrong.

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Mobile Responsive Checklist

There’s every chance you’re reading this on your phone.

Almost half of our readers use their smartphones to read our content, if I were a gambler I’d bet your website has a similar percentage or even higher. This number will continue to grow.

In Australia alone, more than 17 million people (almost 80% of the population) own smartphones, checking those phones collectively eight billion times a day. Now, Australians are not only scanning their emails, checking Facebook and taking selfies. They’re increasingly using their phones to read ebooks, blogs, and your content.

When it comes to written information about your business that people will actually read, you need to comprehend how well your words come across on a phone.

Here is a mobile responsive checklist, and how to adjust anything that needs adjusting! 

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AI Marketing: A 2018 Must Have

AI. It’s a buzzword that you’ve heard more than “Despacito” this year. The hard part is understanding who is truly providing innovative technology, and who’s just blowing steam.

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Your 2018 Inbound Marketing Strategy

2018 is right around the corner, and there’s no better time than now to discuss with your team what your inbound marketing goals should be for the new year. However, before you define any specific goals, have a read of this! I’ll be breaking down five marketing trends to keep your finger on in 2018, along with some tips on how to work each tactic into your content marketing mix. Read More