3 Digital Marketing Secrets For 2018
Okay, let’s keep this between the two of us.
It’s almost 2018, and in a few weeks, you’ll be studying your company’s yearly analytics and 2017 reporting data. You’ve read our Optimise magazine about what to expect in terms of trends for the upcoming year. You’ll then develop a strong online plan, and implement in the new year. But have you missed something? Well, just in case, here’s our three digital marketing secrets you should ensure incorporate into your marketing plan in 2018 in order to be prepared for whatever the new year will bring.
SEO Link-Building
Today, link-building and SEO go hand in hand, but despite its importance, it’s still handled poorly by many businesses. No matter how well-intentioned you are, without structure, you won’t achieve the results you hope for.
We’ve experimented with both- link-building campaigns with as much structure as a bowl of jelly, and others with enough structure it would make engineers proud. And, the latter results in a more efficient campaign every time.
Meanwhile, this efficiency creates better results for clients and in turn better profits. And so, we’re going to break down some steps to take to ensure your link-building campaigns run like a well-oiled machine.
How To Measure Your Content Performance
How do you measure your content performance?
Content marketing has become to the most significant facet of the marketing mix and shows no signs of stopping. However, brands and businesses still find it difficult to truly define their ROI.
The main challenge companies face is what needs tracking initially. As content marketing has continued to expand, the technology used to measure performance has rapidly grown. As a marketer, you now have dozens of differing data points to measure one piece of content, but as we know, not all metrics are the same.
Still Making Content Marketing Mistakes?
Content marketing is a useful aid for businesses today. However, it’s easy to make mistakes when it comes to creating a new campaign. Often, they’re small errors you can learn from, but then you get the more costly ones that leave you with a decrease in traffic, negative feedback, and a severe drop in conversions. We thought we’d help out by listing the four most common content marketing mistakes you might be making, and how to avoid them.
Six Reasons Why Your Videos Aren’t Being Watched
You’ve done it. You produced your first series of marketing videos. They’re uploaded, and so all that’s left to do is sit back, relax, and watch the viewer counter rise.
Except, it isn’t.
Many businesses invest large portions of their marketing budgets to video creation, yet it sits on Youtube getting little views. Your content is awesome, so why aren’t your videos being watched?!
Below, we’ve compiled a list of the most common factors that turn viewers away. Keep these in mind when you’re formulating your next video content strategy.