There was a time where social media solely thrived on your holiday pictures and fun events. Although this is still partly true, social platforms have now made way for brands to take the opportunity to connect and build relationships with their audience. This concept is ever growing and the era of social media has no intention of slowing down anytime soon. Why may you ask? One thing that we can rely on in 2018 is that millions of people across the globe will continue to reach out for their phones, from morning to night, and engage in an array of social media. So, what are some trends that brands should embrace in the months to come? We’ve got four trends for SMEs to tackle in 2018.
Launched in 2010, Instagram has quickly become a mainstream source of media sharing. Initially designed as just a photo sharing app, Instagram has now extended its features to include video and a private messaging. Used for personal and business reasons alike, Instagram is now considered one of the most successful apps in the world. So how can you utilise it for your business? These few notes might help you decide if running Instagram campaigns can be beneficial to your brand. Read More
Social media has taken over – businesses are looking to Facebook, Instagram and Twitter, among other platforms, to generate more interest in their brand. With over 70% of adults using the internet also having a social media account, the opportunities are greater and easier than ever before to market your business. To show you why, we’ve provided you with four reasons as to why there is simply no point in ignoring social media marketing any longer.