As an incentive for advertisers on Facebook to improve the quality of their ads, Facebook has recently exposed ‘Relevance Scores’. These newly exposed scores are an estimate of the ad’s targeted affiliation with its intended audience. Facebook is hoping that the exposure of the scores will produce ads that are more interesting to audiences, perform better for ad users and generate more revenue (for Facebook).
But in an industry that generates more questions than answers, are these scores making things easier or harder for ad users, or is it just one more thing you have to try and adhere to? In an effort to simplify things, I’ve created a cheat sheet that will give you the knowledge to make the most of out of self-managing your ads.