You’ve done it. You produced your first series of marketing videos. They’re uploaded, and so all that’s left to do is sit back, relax, and watch the viewer counter rise.
Except, it isn’t.
Many businesses invest large portions of their marketing budgets to video creation, yet it sits on Youtube getting little views. Your content is awesome, so why aren’t your videos being watched?!
Below, we’ve compiled a list of the most common factors that turn viewers away. Keep these in mind when you’re formulating your next video content strategy.
With over one billion users, YouTube draws in almost one-third of all internet users worldwide. What’s more, according to a 2016 Google-commissioned study from comScore, 81% of viewers cite YouTube as their number one preference for both long and short-form content.
What did you search for this year?
Google has released its annual ‘Year in Search’ clip on YouTube and it’s a bit of a tear-jerker.
Australians were fascinated with sporting victories (and losses), shark attacks, and tragic news events to name but a few. Searching for ‘what is love’ and, ‘what is the meaning of life’ still top our search lists.