There was a time where social media solely thrived on your holiday pictures and fun events. Although this is still partly true, social platforms have now made way for brands to take the opportunity to connect and build relationships with their audience. This concept is ever growing and the era of social media has no intention of slowing down anytime soon. Why may you ask? One thing that we can rely on in 2018 is that millions of people across the globe will continue to reach out for their phones, from morning to night, and engage in an array of social media. So, what are some trends that brands should embrace in the months to come? We’ve got four trends for SMEs to tackle in 2018.
If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target direct consumers, you’re ensured to reach your ideal market through this strategy.
Facebook offers several formats to choose from depending on the result you want. Your options include a carousel ad of two or more scrollable images or videos, a single image advert where you can create up to six variations of the one ad using a sole image, a single video ad, a slideshow ad of up to 10 looping images or video, and Facebook Lead Ads.
Let’s take a look into each of these choices to see which one is ideal for you and your brand.
Launched in 2010, Instagram has quickly become a mainstream source of media sharing. Initially designed as just a photo sharing app, Instagram has now extended its features to include video and a private messaging. Used for personal and business reasons alike, Instagram is now considered one of the most successful apps in the world. So how can you utilise it for your business? These few notes might help you decide if running Instagram campaigns can be beneficial to your brand. Read More