If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target direct consumers, you’re ensured to reach your ideal market through this strategy.
Facebook offers several formats to choose from depending on the result you want. Your options include a carousel ad of two or more scrollable images or videos, a single image advert where you can create up to six variations of the one ad using a sole image, a single video ad, a slideshow ad of up to 10 looping images or video, and Facebook Lead Ads.
Let’s take a look into each of these choices to see which one is ideal for you and your brand.
This year it was recorded that more than 65% of Australia’s population were active users of Facebook. By marketing your brand or company through Facebook Lead Ads, you will not only have the access to local users but to over one billion people across the globe. Looking to gain higher conversions but not sure how? Facebook Lead Ads should be your first choice for both small and big brand marketing. Not sure how? Let’s discuss using Lead Ads for higher conversions.