In the world of digital marketing, landing pages are often one of the most important elements when it comes to lead generation for your business. Contributing to a 5-15% increased conversion rate when compared to a regular website, landing pages are a must-have in order to enhance your lead generation in the new year. Not sure what it takes to create a killer landing page? We’ve got four tips for you to hit the ground running.
2018 is right around the corner, and there’s no better time than now to discuss with your team what your inbound marketing goals should be for the new year. However, before you define any specific goals, have a read of this! I’ll be breaking down five marketing trends to keep your finger on in 2018, along with some tips on how to work each tactic into your content marketing mix. Read More
Okay, let’s keep this between the two of us.
It’s almost 2018, and in a few weeks, you’ll be studying your company’s yearly analytics and 2017 reporting data. You’ve read our Optimise magazine about what to expect in terms of trends for the upcoming year. You’ll then develop a strong online plan, and implement in the new year. But have you missed something? Well, just in case, here’s our three digital marketing secrets you should ensure incorporate into your marketing plan in 2018 in order to be prepared for whatever the new year will bring.
As with every piece of content that you write, the material you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collect links and images that may, someday, prove valuable to us. The good news is, there are several websites readily available for all skill levels. Below are the most recommended content curation tools that can take your brand to the next level and improve your credibility and reputation. Read More
Content marketing is a useful aid for businesses today. However, it’s easy to make mistakes when it comes to creating a new campaign. Often, they’re small errors you can learn from, but then you get the more costly ones that leave you with a decrease in traffic, negative feedback, and a severe drop in conversions. We thought we’d help out by listing the four most common content marketing mistakes you might be making, and how to avoid them.