Following on from last week, we’re back to venture more into some SEO trends to incorporate into your marketing campaign for 2018. After discussing voice search, ranking as quick answers and optimising for the mobile-first index, we’ve got another three and fresh tips!
Welcome to the new era of voice search! With Google Home and Alexa slowly entering more homes every day, you can now search anything on the web without even lifting a finger. If you didn’t already know, voice search is not just a fad, it isn’t going anywhere any time soon. So, in 2018, if you don’t already have voice search on your mind, it’s time to start incorporating it into your SEO strategy.
There was a time where social media solely thrived on your holiday pictures and fun events. Although this is still partly true, social platforms have now made way for brands to take the opportunity to connect and build relationships with their audience. This concept is ever growing and the era of social media has no intention of slowing down anytime soon. Why may you ask? One thing that we can rely on in 2018 is that millions of people across the globe will continue to reach out for their phones, from morning to night, and engage in an array of social media. So, what are some trends that brands should embrace in the months to come? We’ve got four trends for SMEs to tackle in 2018.
In the world of digital marketing, landing pages are often one of the most important elements when it comes to lead generation for your business. Contributing to a 5-15% increased conversion rate when compared to a regular website, landing pages are a must-have in order to enhance your lead generation in the new year. Not sure what it takes to create a killer landing page? We’ve got four tips for you to hit the ground running.
Contrary to popular belief, the era of the email is not dead. In fact, it’s far from it! Email marketing is a great way to reach your audience directly without spending large amounts of money. If you understand what it is that makes a good email marketing campaign, you are more likely to receive more leads and success. If you’re thinking about starting a company newsletter or sending out an update on upcoming deals or events, an email marketing campaign does come with some responsibility. Many people can be very specific as to who they give their email addresses to and therefore, you need to ensure that you are putting best practices in place. Here are some tips to keep in mind while setting up your campaign to ensure its success.