It would seem fairly obvious if you have a consumer wandering around a Shopping Centre, that the main reason they are there is to shop. Okay, that may seem like a mundane statement to make, but take a step back and think about it for a moment. What does it tell you about this person? Firstly, you know they’re there to purchase a product or service. Secondly, you know geographically where they are. Thirdly, depending on the time of the year, they might be searching for something in particular, or may want to take advantage of certain sales. The amazing thing is you can make it even easier for customers to find you through the use of Google + and Google My Business.