For the last two weeks, we’ve been pulling apart our Conversion Optimisation in 10 Steps eBook in order to optimise your brand’s performance. Well, it’s now time for the last of those ten tips. We hope you’ve learned a lot!
Last week, we discussed our top ten tips for conversion optimisation. We unfolded the best options for landing page designs, how to check if your loading speed is on par, ensured you were promoting your best assets and suggested utilising the remarketing tactic. Today, we’ve got some more advice on another three ideas that can help your business succeed in our digital era.
Anyone can set up an online business platform or e-commerce site with products and services all ready to go to market. However, if your site is not optimised to convert leads into sales, you’re going to have an issue getting the dollars from valued and genuine customers. With more and more Australians active online and on mobile devices, we’ve got some need-to-know tricks and strategies to help with your conversion optimisation. Read More
When you first start investing in marketing campaigns, you realise how many different terms and metrics there are to measure in terms of the performance of your ads. Differing from ‘click-through rate’ and ‘cost-per-click’ is ‘conversion rate’ – a calculator that tells you how good your ad is at getting a potential consumer to do what you want them to do. The higher the percentage, the better you are at marketing your products or services. However, this is just the basics of what a conversion rate is and still leaves a lot of questions unanswered, so let’s delve in and explore the five W’s of achieving a commendable conversion rate.
Bounce Rate – what are they, and do they really matter?
By now you’ve probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are – but this is not entirely true. Don’t get me wrong, it is still important to analyse bounce rates, but the relevance of doing so is completely reliant on which landing and web pages within your website are being analysed.