The Art of High Converting Landing Pages
Having worked with over 10,000 businesses over the last decade, we’ve seen many landing pages in our time. Sadly, many of these – particularly those belonging to small business owners – often suffer from a disconnect. All too commonly we will see business owners linking their ads to their company’s homepage – as opposed to a specific landing page – and therefore running the risk of losing precious conversions. Read More
The Key Elements of the Perfect Landing Page!
Despite what you may think, when it comes to your business a stunning website design and intuitive functionality just aren’t enough on their own. However, with the successful amalgamation of science and art, the anatomy of the perfect landing page can bring together a highly relevant stepping stone in your customer’s journey – from the research phase through to the purchase.
The Importance of Landing Pages
What is the importance of landing pages? Great question, however the real question is… Why should landing pages be important to you?
Landing pages are a snapshot of your business, your products, and in some cases your only chance at enticing the consumer to hang around.
Picture this; you’ve walked into a restaurant, the waiter is scruffy, all over the place, the establishment is old, drab and cluttered. Do you hang around to look at the menu? Do you look past this and persevere? Or do you leave?
Cross-Device Tracking
Follow the customer journey in the lead-up to Christmas
Data, data, data! We live off data. The more data we have the better off we are. The world of consumer conversion tracking is rapidly changing. We’re in a world where people are increasingly connected across a range of devices. We live in a fast paced, ‘I want it now’ society. Consumers are more often making quick decisions in the moment, provided what they need is at their fingertips. As advertisers, it’s important to not only be there when they need you, but also to be able to track the journey they’ve taken to get to the point of sale. Mobile browsing has increased, time spent in apps on mobile devices is increasing and advertising on mobiles has never been more important. Here we’ll look at offline conversion tracking and cross device tracking, including the developments in the industry and the benefits to you as an advertiser.
How Can Your Marketing Be More In The Moment?
I’ve been doing a lot of work personally with mindfulness, being present and living in the moment. It always makes me happy when I can relate my working life into areas that I’m learning about personally.
Today, we’re going to talk about being in the moment.
According to Google, the volume on mobile search has increased, sessions are getting shorter and conversions are increasing. You may even have seen this SponsoredLinX blog about micro-moments in relation to this. Essentially, if searching results in quality and relevant outcomes for a user, conversion is more probable.