How do you measure your content performance?
Content marketing has become to the most significant facet of the marketing mix and shows no signs of stopping. However, brands and businesses still find it difficult to truly define their ROI.
The main challenge companies face is what needs tracking initially. As content marketing has continued to expand, the technology used to measure performance has rapidly grown. As a marketer, you now have dozens of differing data points to measure one piece of content, but as we know, not all metrics are the same.
You’ve done it. You produced your first series of marketing videos. They’re uploaded, and so all that’s left to do is sit back, relax, and watch the viewer counter rise.
Except, it isn’t.
Many businesses invest large portions of their marketing budgets to video creation, yet it sits on Youtube getting little views. Your content is awesome, so why aren’t your videos being watched?!
Below, we’ve compiled a list of the most common factors that turn viewers away. Keep these in mind when you’re formulating your next video content strategy.
Once upon a time people were content to use their keyboards to type out a search query, but as Bob Dylan would say, “the times they are a-changin’”. Yes, in today’s digital landscape it seems that voice search is now the preference when it comes to discovering answers to our queries.
Not only are 20% of US-based searches (made with Google’s Android app) done so via voice search (according to Google’s 2016 I/O speech), but US stats also show that 41% of adults and more than 50% of teens use this form of search on a daily basis (Northstar Research, 2014)! Read More
With over one billion users, YouTube draws in almost one-third of all internet users worldwide. What’s more, according to a 2016 Google-commissioned study from comScore, 81% of viewers cite YouTube as their number one preference for both long and short-form content.