Google Algorithm Predictions for 2016

Looking into the future of Google

Man with binocularIn 2015 we saw another major Google algorithm update. Affectionately known as ‘Mobilegeddon’, the update is focused on achieving better search results for mobile device users.  This has made the mobile user experience more reliable by showing search results of mobile optimised websites.

Google announced the change in February 2015 with the release date of the 21st of April.  This was the first time ever that Google had openly promoted an algorithm update which had very little effect on which websites are shown in Google’s Search Engine Results Page (SERP) as predicted by Adam Conroy, SEO Manager at SponsoredLinX. This could potentially have been a scare tactic by Google to encourage people to have mobile responsive websites due to the growing volume of searches made on mobile devices and ensuring your website looks appealing on a mobile device.

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OzChild Online – Collaboration & Video Content the Future of Charities

Children and young people have a right to live full life, however, circumstances out of their control means that some Australian children find themselves in situations where this cannot happen. When such situations arise, a child’s future and the opportunities available to them may seem bleak. Such scenarios are not fiction, and in the lead-up to the Holiday Season, it is not hard to imagine that feelings of loneliness, fear and anger can be prominent in young people facing this reality.

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Our Year in Google Search for 2015

What did you search for this year?

Google has released its annual ‘Year in Search’ clip on YouTube and it’s a bit of a tear-jerker.

Australians were fascinated with sporting victories (and losses), shark attacks, and tragic news events to name but a few. Searching for ‘what is love’ and, ‘what is the meaning of life’ still top our search lists.

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Online Payment Options to Create a Friendly User Experience

So you are re-designing your website and have decided to take the plunge and accept online payments for the goods or services that you sell. Aside from going through the motions of setting up your online e-Commerce facilities, you also need to give some thought to what options you are going to offer when it comes to accepting payments online. Your web developer will likely ask you what payment options you would like to offer your customers. Here are some options:

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Google’s A.I. Deep Learning System Just Got Smarter

Computers are learning, and learning fast. The idea that computers can be taught something, and can even teach themselves, is nothing new. Arthur Samuel famously taught a computer to learn how to not only play but beat him at checkers. The machine went on to beat an American state champion. Computer learning is all around us; simply look at Google’s self-driving cars which have managed to self-drive over 1 million miles. So when a computer learns to do something that we cannot do, or it learns to do something better than humans can, what do we call this? This is Artificial Intelligence (A.I.).

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