Google Analytics is the key to unlocking your websites/marketing plan.
If knowledge is power and power corrupts then study hard and be evil. Apparently Mark Twain said that… I can’t be 100% sure but what I do know is the one of the most powerful tools when it comes to knowledge about your business, website and everything in between is Google Analytics. If you think you can handle the power of Analytics and use it for good without being corrupted then please, read on… but don’t say I didn’t warn you…
With December creeping ever closer and Christmas just around the corner a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail) most other forms of business generally wind things down for the week over Christmas as they give their staff a much needed break, but what about your Google advertising?
Many businesses tend to pause on the AdWords front for a few weeks over Christmas which at face value makes sense, but, if you dig a little deeper it’s actually quite counter intuitive. Here are five reasons why you shouldn’t put a hold on your ads and a couple of insider tips on what you can do instead!
Targeting mobile devices is becoming increasingly important for any digital marketing strategy. It makes sense, right? Think about how often you’re out and about, on the move and you feel the need to instantly connect with a business, supplier or product. It can be as simple as wanting to know more about a particular product, find out a store’s opening hours, or find a business’s after hours phone number… it can be anything.
Traditionally, best practices state that to be able to track contact form submissions a website needs to direct the user to a ‘thank you’ page, that is, a page which ‘thanks the user for their enquiry’ and lets them know that ‘you will respond promptly’. The general idea is that you place some conversion code on your ‘thank you’ page knowing that the only way people can reach that page is by submitting an enquiry form.
As a digital marketing specialist I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied and no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine the spotlight on the humble bounce rate and try to get people thinking about it a little bit differently.
The bounce rate of a website is often viewed with hatred and disdain. Many people focus on the bounce rate of their website as the be all and end all metric that determines whether or not they have a ‘good’ site. But what does it actually mean? Read More