Our best tactics to get your business recognised!
We have all encountered it. In doing a search for a service or product, we have come across companies that literally dominate the first search engine results page (SERP). Beyond the standard AdWords placement and organic listing, there are a few (and often unexplored) ways that you can use to dramatically increase your online presence.
Often, when people are reviewing AdWords accounts effectiveness, all the emphasis is placed on just a few performance metrics. These are invariably the CTR (Click-through-Rate), CPC (Cost-Per-Click) and of course, Conversions/Conversion Rate. While these are the primary benchmarks that allow us at a glance to see whether the campaign is ‘healthy’, there are a few often overlooked tabs within your campaign reporting screen that can really assist in taking your campaign to the next level.
Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.