The Importance of Landing Pages

What is the importance of landing pages? Great question, however the real question is… Why should landing pages be important to you?

Landing pages are a snapshot of your business, your products, and in some cases your only chance at enticing the consumer to hang around.

Picture this; you’ve walked into a restaurant, the waiter is scruffy, all over the place, the establishment is old, drab and cluttered. Do you hang around to look at the menu? Do you look past this and persevere? Or do you leave?

See-ya, I’m walking out that door! Why? Because in today’s day and age, with so many options around, I don’t’ need to stay. I don’t need to persevere. I can walk. Time is money, why waste it?

Now replace that restaurant with your current landing pages. Do your landing pages have so much information they look cluttered? Is your content outdated? Is it easy for people to get in contact with you? Is the colour scheme of your website dark and gloomy or light and inviting? Would you stay on the page if it didn’t belong to you?

Every time someone walks through your ‘cyber door’, it’s in your best interest to make it easy for people to get in touch with you. You have just need to have enough information for the consumer to know who you are, where you are, what you do and how your product or service can help them.

‘You can bring a horse to water, but you can’t make it drink’ as the old-saying goes. This may be true, however – you can pull out all the stops and make your customers’ experience as seamless and hassle-free as possible.  It’s all about working smarter, not harder.

Pay per click internet advertising model

In marketing you typically need three green lights to ‘make the horse drink’. All of these lights focus on quality scores. Quality scores are Google’s law of the land. The scores are from 1 to 10 (10 = Rockstar! 1 = Call a doctor, you’re flat lining). These scores are determined by Google based on the level of relevance for the following:

  1. Are your keywords relevant?
  2. Are your ads relevant to your keywords?
  3. Are all of the above relevant to your landing page?

This is where things start to heat up; we have enough control to put a positive spin on the campaign and get it either back on track or onto an upward spiral, forever producing tons of bankable leads.

As a decision maker, you want your quality scores to be as close to 10 as possible. Why? The higher the number, the better your ad rotation will be, your cost per click will decrease and overall your ad positioning will improve. This means, your ads will be in front of your target audience more often than not and you’ve now levelled the playing field when competing with your opposition who could possibly have a higher marketing budget than you.

When creating your landing pages, be the consumer. Make your landing page fresh, easy to navigate and most importantly have specific, well defined call-to-action points. You want their experience to be quick and easy, yet informative.

Landing pages are the best weapon in your arsenal; done correctly they yield a power second to none when it comes to lead generation – and where there are leads, there are conversions. This is where you start seeing your return on investment: conversions, the holy grail of all goals.

Your online presence is crucial, however – you can have the best organic ranking and Google AdWords at the top of every page, with the highest budget, but all of this is redundant if your landing pages are not on point. The importance of landing pages starts with you – how much is a sale worth?

Think your landing pages are due for a refresh? SponsoredLinX has partnered up with Convertopages 2.0, and exclusive Australian-made platform designed to help you convert! Get in touch with us today to learn more on 1300 859 600.