Conversion Optimisation In 10 Steps – Part One (Infographic)
Anyone can set up an online business platform or e-commerce site with products and services all ready to go to market. However, if your site is not optimised to convert leads into sales, you’re going to have an issue getting the dollars from valued and genuine customers. With more and more Australians active online and on mobile devices, we’ve got some need-to-know tricks and strategies to help with your conversion optimisation.
Identify Your USPs
What is your unique selling point? Is it a special product feature, a service that goes the extra mile, or free shipping? Whatever it is that makes your business stand out from the competition, it has to be in a prominent position where your audience can read it and click on ‘purchase’ or contact you for more information. So many businesses do not capitalise on their USP. You definitely should!
Landing Page Design
As time progresses and technology keeps innovating, it can be easy to set and then forget your website. However, with innovation comes convenience, the more troublesome your site is to customers, the less it will convert. Your website must be:
• Easy to navigate around to find information.
- Device optimised for PC, mobile and tablet.
- Smoothly laid out without clutter and clunky/lagged response times.
- Less clickable links that will take them away from the page
Check Your Loading Speed
Do you ever get frustrated when a page doesn’t load and you’re in a hurry to buy? Well, if your customers experience this and the wait time extends beyond 15 seconds, you can kiss that customer goodbye! Make sure your website caters fast loading times, optimally between 2 and 7 seconds. You’re toeing the line of patience between 8 and 10 seconds, but some patient customers will hang on. As soon as your load time enters 11 to 15 seconds, you’re in the red zone, risking your chance of converting a single customer.
Remarketing is a process that allows you to re-target a lead that made some movements on your website indicating that they were interested in your product or service. For example, have you ever visited a site to look at a product? Then after you got off the site and started surfing the net on other pages, you see an ad for the product following you around? Maybe offering free shipping to entice you back to the site to buy? Or if you have previously purchased from a site, do you ever get emails in your inbox displaying items you may have been interested in but didn’t buy? These ads work! In fact, they are 30% effective at converting products and services that get remarketed.
If you already have a few of these converting tips in place, then you are on the right track. However, if you have now gained some insight on one tip that you could use for business, take advantage of the opportunity and get started now! You have nothing to lose and only more conversions to gain.
Call or email us for further information to discuss what your options are in line with your budget. We’ve got more tips stowed away in this free eBook, or you can check back in next week when we explore part two!