Email Marketing: Best Practices For The New Year
Contrary to popular belief, the era of the email is not dead. In fact, it’s far from it! Email marketing is a great way to reach your audience directly without spending large amounts of money. If you understand what it is that makes a good email marketing campaign, you are more likely to receive more leads and success. If you’re thinking about starting a company newsletter or sending out an update on upcoming deals or events, an email marketing campaign does come with some responsibility. Many people can be very specific as to who they give their email addresses to and therefore, you need to ensure that you are putting best practices in place. Here are some tips to keep in mind while setting up your campaign to ensure its success.
Create A Clear Goal
When delving into email marketing, be sure to take a moment to figure out what it is you are trying to say and how you’re going to achieve the results that you’re after. You want to ensure that your audience understands what it is you are trying put forth clearly. Whether that be a new product or new sales on after, there is no room for confusion. Make a plan and stick to it! Take the time to prepare and map out your strategy. Write down everything it is you want to say and how you are going to get there. From this, you can choose the main ideas that you should centre your campaign on, and go from there.
Keep It Simple
It’s unlikely that an individual will open an email that is content heavy with confusing messages, and make the decision to engage with this business. The most effective and lead generating emails are those that are kept simple, clear and easy to understand by your target audience. Strip back all the content and only keep what is important. You have only seconds after a potential client opens your email before they decide whether or not they wish to continue on. First impressions are everything! If your email seems as though it is too much for your audience, there is a strong chance that they’ll decide not to read it and move on to the next email in their inbox.
Check It Twice
Most of the time, even editors need someone to look over their work. A key tip to creating a successful campaign is ensuring that the content is error free and is clearly understandable to your audience. Ensure that before you send out your emails, you leave enough time to double check and rid it of anything that does not belong. A sloppy and error-filled email will reflect badly on your brand and your business. When it comes down to it, grammar and style are just as important for your email campaign as they are for any websites or blog pages.
Test. Test. Test.
With multiple devices available to people, there are various email displays. When it comes to bulk email marketing, it’s vital to ensure that your email is suitable for all the devices people use. What does your email look like on an iPhone in comparison to an Android tablet? By sending multiple test emails to your colleagues that have different platforms, you’re able to discover any design mistakes you may have before it’s too late. Additionally, a test email can also be an easy way to see if your email will get caught up in a spam filter as opposed to an individual’s inbox. A handy tip is to set up multiple email accounts where you can see how your email will display on different platforms.
Don’t Become A Spammer
Due to its ease, access and affordability, it can be quite easy to get swept away by an email campaign. One thing to remember when creating a new email marketing campaign is that you want to avoid becoming seen as spam. Sending multiple emails that virtually convey the same message can often do more harm than good. If your presentation is done right, you should be able to achieve the results that you are striving for within a single email. More is definitely not better in the case of email marketing, you don’t want anyone wanting to click ‘unsubscribe’ due to your constant presence in their inbox.
If you’re looking to endeavour into the world of an email marketing campaign, it is important to remember these helpful tips to ensure you optimise your chances of successful results. Campaign emails should be simple but effective. If you do it well, you won’t need many words to achieve the goals that you set out for.
For more tips on how to create a successful email marketing campaign, contact one of our specialists on 1300 859 600.