Using Lead Ads For Higher Conversions

This year it was recorded that more than 65% of Australia’s population were active users of Facebook. By marketing your brand or company through Facebook Lead Ads, you will not only have the access to local users but to over one billion people across the globe. Looking to gain higher conversions but not sure how? Facebook Lead Ads should be your first choice for both small and big brand marketing. Not sure how? Let’s discuss using Lead Ads for higher conversions. 

Content Is King

I’m sure you’ve heard this phrase before but that doesn’t make it any less true. If you want people to sign up via your Lead Ads, they’re going to need some type of incentive—preferably, something of value to them or their brand. Make it clear to your customer why they need to sign up. It’s easy for you as the business owner to see why your product is the best, but for a customer, they need a little more convincing. So let them know exactly what value they’ll get from signing up or buying your product.

It’s also important to remember that content is central to making your Lead Ads stand out more visibly. There are countless ads on Facebook, so you need to ensure yours stands alone in the crowd and creates targeted offers.

First things first—be different. Research your competitors, study those who inspire you and mould your ads to suit. You want to be different while also utilising tried and true practices that you can emulate in order to skyrocket your success.


Lead Ads for higher conversions

Humour Always Wins

If your audience is laughing then they’re engaging. It goes without saying that you want your content to be informative and professional, but that doesn’t mean you can’t also make it fun to read, and easy to share and remember. The same applies to Lead Ads! Humour is a great way of establishing an informal relationship with potential customers and subscribers and keeps the mood light.

That said, when using humour in your Lead Ads you do of course need to ensure that it’s still relevant to your product. For example, if attaching a meme, don’t just upload every viral image you see—make sure it’s relevant to your industry or topic. People quickly see through funny for the sake of being funny.  Don’t just fire off a cheesy one liner and expect people to click through, it only works when it’s relevant.

It’s All About The Visuals

Over the years we’ve seen many businesses who focus so much on the copy, that they forget to add visuals—and that’s fatal. 90% of information transferred to the brain is visual, and images are processed in your brain 60,000 times faster than text.

When adding imagery, don’t be afraid to get creative or make your copy a bit left-field. Most of the time, it pays to take a risk, but if you’re unsure then I’d suggest firstly doing a split test. This will allow you to trial the results of your creative ads against more traditional options.

Lead Ads for higher conversions

Consider Your Response Time 

It’s important to be aware of how much time it takes you to respond to clients. Statistics show that companies who get in touch with a lead within a 5-minute window have a massively higher chance of a successful conversion than companies who contact a lead 30 minutes after the lead was submitted. If you’re not on the ball, your leads could go cold super fast, and your customers may lose interest or go elsewhere where they feel more valued.

The same can also be said for email leads. When a customer signs up, it’s a perfect opportunity to send them a brief but warm welcome email—preferably, with a special deal or discount. Why? Because it’s been proven that welcome emails lead to engagement far more often than ordinary promotion emails.

As a quick tip, if you’re finding that response times are an issue for your business, an easy solution may be to simply hire additional staff. After all, lost leads equate to a loss in potential revenue!

Lead Ads for higher conversions


So if you’re looking to dive into the world of Facebook Lead Ads, make sure your content stands out. Offer something of value from the customer’s perspective and always include visuals. Don’t be afraid to play with humour and creativity and be sure to always respond to your customers quickly.

There are a variety of ways of using lead ads for higher conversions, follow our guide and get started today!