There was a time where social media solely thrived on your holiday pictures and fun events. Although this is still partly true, social platforms have now made way for brands to take the opportunity to connect and build relationships with their audience. This concept is ever growing and the era of social media has no intention of slowing down anytime soon. Why may you ask? One thing that we can rely on in 2018 is that millions of people across the globe will continue to reach out for their phones, from morning to night, and engage in an array of social media. So, what are some trends that brands should embrace in the months to come? We’ve got four trends for SMEs to tackle in 2018.
In the world of digital marketing, landing pages are often one of the most important elements when it comes to lead generation for your business. Contributing to a 5-15% increased conversion rate when compared to a regular website, landing pages are a must-have in order to enhance your lead generation in the new year. Not sure what it takes to create a killer landing page? We’ve got four tips for you to hit the ground running.
When you first start investing in marketing campaigns, you realise how many different terms and metrics there are to measure in terms of the performance of your ads. Differing from ‘click-through rate’ and ‘cost-per-click’ is ‘conversion rate’ – a calculator that tells you how good your ad is at getting a potential consumer to do what you want them to do. The higher the percentage, the better you are at marketing your products or services. However, this is just the basics of what a conversion rate is and still leaves a lot of questions unanswered, so let’s delve in and explore the five W’s of achieving a commendable conversion rate.
Getting your Google ads approved can often feel like a tough and daunting process. With such a large amount of users utilising their platform, Google is consistently processing millions of advertising requests which may leave you wondering how to nail that content to save time waiting for approval on your ad. Trying to perfect an ad on your first attempt can be a challenging task, however, we have a few tips that may help your Google ad ride the fast track to complete compliance.