AdWords – Is It The Right Investment For You?
You’ve heard a lot about it, your mate saw great results, but you’re still not sure if the Google AdWords platform is the best way to spend your precious marketing budget. We get it- there’s still a lot of confusion among business owners regarding how to effectively use AdWords, and whether or not the tool will provide a reasonable return on investment- particularly when the marketing budget is tight (as it is for many small businesses). While any and all businesses could benefit from the targeted, responsive system that AdWords uses, this is our checklist of the things you should consider before diving into the world of AdWords.
You Know Who Your Ideal Customer Is
Put simply, AdWords’ audience targeting capabilities allow you to precisely define and target the eyes that you want on your ads. Factors like demographics, location, device, and specific interests peripherally related to your business can be modified and customized, so you know that your investment isn’t wasted on audiences for whom your ad is surplus or simply irrelevant. Using the Affinity Audiences, Custom Affinity Audiences, In-market Audiences, and Re-marketing Audiences functions enable you to have superior confidence that you’re targeting the behaviour and spending type of your desired customer- and not the masses who will just keep scrolling.
You Want Close Control Of Your Spending
First off, it’s important to understand that you have complete control of the spending and distribution of your budget within AdWords, with an average daily budget applied to each billing period. While the concept of an “average” budget might seem strange, this method ensures that your ad is pushed at the times when traffic in your keyword area is greater. The bidding strategies and consequent billing methods offered by AdWords also ensure that you only pay for your ads in a way this is most relevant to your objectives; raising awareness, improving your conversion rate, or just driving traffic to your site.
You Want To Better Understand Your Market
With the host of marketing tools and applications available to track and manage campaigns, it’s easy to lose sight of your ultimate marketing goal and purpose. As well as the potential for increases in traffic and revenue, you should approach an AdWords campaign as a chance to better understand the interests, behaviour, and purchasing habits of your customers, in order to better appeal to potential customers. AdWords has an entire suite of reporting features that can help you to run reports, visualise, compare, and analyse your campaign data.
At the end of the day, it’s hard to think of a small business that wouldn’t want to attract relevant, interested customers with the controls and tools that Google AdWords offers. SponsoredLinx specialises in effective AdWords campaigns- call us on 1300 859 600 to learn more.