Investing in AdWords is a Marathon, Not a Sprint
All too frequently I come across business owners who expect immediate and magnificent returns from their marketing strategies – in particular, AdWords. What they don’t yet understand however, is that despite best wishes, AdWords doesn’t work by casting a magical spell to convince the masses to purchase your product/service. Remember – you are entering into a marathon, not a sprint, and the end goal should be a strong, robust marketing foundation. Likewise, you want your brand represented to the highest standard while you remain on the cutting edge of change and adaptability.
Getting your AdWords account heading in the right direction – and achieving productive results – takes time, effort, know-how and patience. Essentially, it’s the risk you need to take in order to achieve better rewards for your business. Instead of looking at AdWords as a quick cash cow, see it for what it is: an investment that will plant the right seeds for future rewards. Read More
3 Failure To Success Stories Every Entrepreneur Should Know
Failure—it’s hard to think of anything humanity fears more (other than death, perhaps). But failure isn’t the miserable ending that we’ve dreamed it to be; often, it’s a valuable learning curve or a challenge on the way to success.
According to Sir Richard Branson, failure—or more specifically, what we learn from it—is one of the most common attributes of a successful entrepreneur. As explained by Branson in a recent Virgin Australia blog, failure isn’t something to be feared— it’s a catalyst for growth.
“Nobody gets everything right the first time. Business is like a giant game of chess – you have to learn quickly from your mistakes. Successful entrepreneurs don’t fear failure; they learn from it and move on.” Read More
How To Boost Your Brand With User Generated Content
If you’ve been following our blog over the past few weeks, you will by now have soaked in a lot of useful knowledge about creating unique content. However, there’s a lot more to content marketing than just this aspect – you also want to engage people; to see them sharing – and talking about – your articles/videos/brand with their friends. After all, people notoriously listen to referrals from friends and family.
However, when aiming to have people share your content, you need to first understand what motivates them to do so in the first place. Put yourself in the customer’s shoes for a moment and ponder…what makes you excited about sharing content? Read More
Content Marketing Tips: Why You Need To Tailor Content For Social Media
Did you know that internet users have an average of 5.54 social media accounts? From Facebook and Instagram to Twitter, Pinterest and Snapchat, never before have we had so many options!
That said, with such an abundance of choice it’s more important than ever to consider not only who your target audience are, but how to tailor your content for each platform. Read More
New to Content Marketing? Tips for Making Your Blog More Engaging!
In today’s digital era, every brand is looking for the perfect way to ‘out-market’ their competitor; but with so many digital marketing strategies, there’s one you should be familiar with: content marketing. As part of our February Optimise Webinar series, we’ll take you on a journey into the world of content marketing – starting with some simple tips for making your blog more engaging. Read More