What Companies Can Learn About Marketing From this Aussie Mattress Brand
Increase your customer loyalty with reassuring guarantees!
No doubt, over the years, I’m sure you’ve had more marketing advice thrown your way than you know what to do with. Perhaps one of the most important however, is to ensure your customer’s shopping journey is as easy as possible. As the New Year creeps ever closer, now is the time to make sure you’re doing all you can to get those extra sales – and if there’s an Australian brand who can show you how it’s done, it’s Koala Mattresses! Read More
How To Raise Your Page Ranking and SEO!
Don’t get left behind, now is the time to plan!
First, let’s start with basics. When we talk about Search Engine Optimisation, or SEO, we are talking about ‘strategies, techniques and tactics used to increase the amount of visitors to a website’ – generally, by achieving a high organic ranking in the first page of a search engine result (Webopedia). There are several ways to boost your page rankings and SEO, but today, we’ll be talking about keywords!
As you’re most likely aware, keywords are integral to your digital advertising strategy. If they’re too vague, you’re likely to get lost amongst your competitors, or worse, not show up on the first page at all. Read More
SEO Tips for 2017 – Have You Considered Your Strategy?
Now is the time to get serious!
Did you know that 93% of online experiences begin with search? It’s true, and for this reason alone, it’s imperative your business is implementing its strongest SEO strategies. So, as we approach the new year, which SEO tips should you prioritise (or not) in order to smash your digital marketing campaigns? Read More
How to Boost Your Sales & Theme Your Website for the Holiday Season!
Make sure your website is dressed to impress!
Christmas: it may still be 2 months away, but for small business owners and marketers it’s well and truly time to start thinking about how to convert that upcoming holiday cheer into supercharged sales!
It’s no coincidence that when Christmas, Easter, Valentine’s Day or any other special occasion approach, businesses are always the first on the bandwagon. That’s because holidays and special occasions resonate with customers who are looking for that special something to give to their special someone. So not doing everything possible to capitalise on that potential for significantly increased sales, is just handing a gift to your competitors instead. And no business owner wants to do that! Read More
Let’s Talk About Bounce Rates
Bounce Rate – what are they, and do they really matter?
By now you’ve probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are – but this is not entirely true. Don’t get me wrong, it is still important to analyse bounce rates, but the relevance of doing so is completely reliant on which landing and web pages within your website are being analysed.