2017 Technology Predictions for AI, Online Security and VR!

With new advancements coming through thick and fast, it’s easy to see that Google are moving towards the future at an astonishing rate.

Just this year we’ve seen Google create their first ‘Tango’ enabled phone Lenovo Phab 2 Pro (which can even help you see what a piece of furniture would look like in your home through 3D real-life viewing), as well as introducing their one-to-one video calling app (Google Duo), along with new AdWords attribution reports that make conversion tracking easier than ever.

So when it comes to 2017 technology predictions, what kinds of other developments might we see for advertisers in the New Year? Read More

2017 Remarketing Strategies – Avoid Being Left Out in the Cold!

When the holiday rush is over, will your business be prepared for the quieter months?

For the majority of us the holidays are a great time of year, but for ecommerce retailers, the Christmas rush is even more exciting; a welcomed influx of new and exciting business, and a time of the time of year where all of our hard work really starts to pay off. From the endless hours of data mining and reviewing customer trends, to the numerous promotions, sales and specials, you’d be forgiven for thinking it’s time to switch off, relax and enjoy the sales perks. After all, surely your advertising will be fine until next year, right?

Wrong!  Read More

Maximising Christmas Sales – Why Your Business Shouldn’t Shutdown over the Holidays

The Tricks every Small Trade Needs To Know

Now this is going to sting, so please, brace yourself. Despite what the latest travel ad on TV is saying, you should not take your holidays over Christmas or New Years. Please – put down your pitchforks and torches; I assure you, there is a method to this supposed madness, and I’m here to share it with you. Read More

New Zealand Finally Welcomes Google Shopping!

What’s this? ‘Google Shopping New Zealand’ is now a thing?! Yes – it appears to be true, although you’re unlikely to find much about it online just yet.

Discovered by our SponsoredLinX Client Manager, Steph Potter, it seems that Google has finally gotten with the times and released the major shopping service for businesses in New Zealand. And those of us here at SponsoredLinX couldn’t be more excited! Read More

Increase Store Visits with Google’s New AdWords Reports!

Introducing Google AdWords Distance Reports and Store Visit Performance Reporting! 

Just in time for Christmas comes the good news that Google is releasing two new AdWords reports –  designed specifically to help increase your store visits! So what are they, and how will they help your business? Let’s dive in!

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