How To Foster Positive Reviews

At some stage or another, for any Australian SME, the daunting idea of a client/customer leaving a review on a social media website can be stressful, to say the least. Business owners obviously set out and start up a business with one goal in mind: to succeed. In order to succeed, they need to provide a seamless and perfectly executed client/customer experience. This includes all manner of business processes; human resources and recruitment, products and/or services tailored to meet their client/customer needs, after-care service systems, and the list goes on and on. And as with any business, if you employ staff to represent your business, whether that is to carry out a service or to sell a product, they are one of the many faces of your brand. Now we all know that we are not without fault and nobody is perfect, so a certain degree of human error needs to be taken into account. But what if this turns a current or potential client/customer away from your business? What if that then leads to an online review, for the entire world to see?

Read More

5 Key Online Strategies for Small Business Success [video]

Learn the 5 key online marketing strategies your business needs to succeed. Ben Bradshaw, SponsoredLinX Founder & CEO, fills you in on the marketing techniques he has been using to take SponsoredLinX from strength to strength. Tap into this wealth of knowledge and reap the benefits!

Visit the SponsoredLinX website today or call us on 1300 859 600.

The Musicians Guide to Facebook

Being in a band myself, I know how hard it can be to market yourself on a platform created for individuals to connect with family and friends. Not only that, but Facebook pages weren’t created for bands, it was created for businesses to seek out an audience and to help with their branding. Taking these two points on board, I realised that to make something out of Facebook, I need to think about our bands page as a business.

The best way to get traction is to split-test different audiences with smaller budgets, different images and wording, different location-based targeting and different ad placement (sometimes, just showing on the timeline isn’t always the best). There is a lot of trial and error involved.

Read More

How Can Your Marketing Be More In The Moment?

I’ve been doing a lot of work personally with mindfulness, being present and living in the moment.  It always makes me happy when I can relate my working life into areas that I’m learning about personally.

Today, we’re going to talk about being in the moment.

According to Google, the volume on mobile search has increased, sessions are getting shorter and conversions are increasing. You may even have seen this SponsoredLinX blog about micro-moments in relation to this. Essentially, if searching results in quality and relevant outcomes for a user, conversion is more probable.

Read More