Spread Social Cheer!

As with other online marketing techniques, and in the lead up to the end of the year, Social Media traffic starts to gain even more momentum. This is the time to capitalise on all of this traffic and build your online community. It’s time to get inventive, get viral, and spread the social cheer!

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To Pause or Not to Pause – What’s your Christmas AdWords plan?

With December creeping ever closer and Christmas just around the corner a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail) most other forms of business generally wind things down for the week over Christmas as they give their staff a much needed break, but what about your Google advertising?

Many businesses tend to pause on the AdWords front for a few weeks over Christmas which at face value makes sense, but, if you dig a little deeper it’s actually quite counter intuitive. Here are five reasons why you shouldn’t put a hold on your ads and a couple of insider tips on what you can do instead!

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Google Acronym Glossary

Have you ever sat down to watch a game of football without knowing any of the rules? Maybe played a hand at poker without knowing if your cards are any good? Watched the sequel without having seen the original movie?

You get lost, don’t you? It’s tough going when you’re not sure what you’re watching, or what you should be doing next.

Welcome to AdWords – where the rules are even more complicated than that game of football. The cards are played closer to your opponent’s chest, and just think of all that character development you missed.

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Social Media Resistance is Futile

How many times a day do you check your personal Facebook account? Or Twitter? Perhaps LinkedIn? Social Media in all of its online forms has a way of permeating into the everyday actions of our day-to-day lives.

For business owners, surely it makes sense to meet your customers where they are spending a lot of their time?! The best way to engage with people potentially interested in your business is through Social Media, and yes, resistance is futile!

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Cross-Device Tracking

Follow the customer journey in the lead-up to Christmas

Data, data, data! We live off data.  The more data we have the better off we are.  The world of consumer conversion tracking is rapidly changing.  We’re in a world where people are increasingly connected across a range of devices. We live in a fast paced, ‘I want it now’ society.  Consumers are more often making quick decisions in the moment, provided what they need is at their fingertips. As advertisers, it’s important to not only be there when they need you, but also to be able to track the journey they’ve taken to get to the point of sale. Mobile browsing has increased, time spent in apps on mobile devices is increasing and advertising on mobiles has never been more important.  Here we’ll look at offline conversion tracking and cross device tracking, including the developments in the industry and the benefits to you as an advertiser.

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