Have you ever sat down to watch a game of football without knowing any of the rules? Maybe played a hand at poker without knowing if your cards are any good? Watched the sequel without having seen the original movie?
You get lost, don’t you? It’s tough going when you’re not sure what you’re watching, or what you should be doing next.
Welcome to AdWords – where the rules are even more complicated than that game of football. The cards are played closer to your opponent’s chest, and just think of all that character development you missed.