Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.
Find out if your AdWords Manager stacks up and ask yourself whether they possess these top ten qualities . . .
1. They enjoy their work
This is a given for any job, really, but in a fast paced industry like Online Marketing, it is a must. How can you deal with pressure in a meaningful way if you don’t enjoy it?
2. They Keep cool under pressure
As per the previous point, an AdWords Manager that enjoys their job is most likely to deal efficiently with the ever-changing landscape of AdWords coupled with the multitude of shifting requirements of the client.
The hair on the back of your neck bristles with anticipation, your fingertips are electrified, your breathing is deep and fast, your excitement barely contained as your legs shake knowing that this is the beginning of a new AdWords journey. The Account is created, your billing details are in place, your cursor hovering over the “Create Your First Campaign” button. You wipe the sweat off your brow, your eagerness over what lies ahead shows as your index finger nervously but purposefully presses down on the mouse and the full glory of your campaign begins revealing itself one step at a time…
As a digital marketing specialist I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied and no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine the spotlight on the humble bounce rate and try to get people thinking about it a little bit differently.
The bounce rate of a website is often viewed with hatred and disdain. Many people focus on the bounce rate of their website as the be all and end all metric that determines whether or not they have a ‘good’ site. But what does it actually mean? Read More
Recently Google’s released a major algorithm update for the local search function (AKA Pigeon Update) and whilst there isn’t much press around it yet; webmasters all over the US are reporting changes to their local rankings. It’s unknown exactly when the Pigeon update will be rolled out in Australia and other non-US countries. However we have compiled some information about the changes that may eventually affect Aussie small businesses SEO and ranking results.
So what does the Pigeon update aim to achieve? Basically it is used to provide more useful, accurate and relevant search results for Google’s users. In saying this unlike the Panda and Penguin updates, Pigeon is not a penalty based system update. Read More