As we start to say goodbye to 2017, we can be certain that next year shall be just as innovative and jam packed with new trends, challenges, digital features and opportunities. This year has seen a multitude of changes in the world of content marketing and for marketers, it has been an experience that required them to adapt in order to grow. One thing that won’t change for social media and content markets next year however, is that both time and resources will remain readily available. With this in mind, we’ve provided you with some cost effective and easily achievable tips that aim to boost engagement no matter what the new year brings.
Contrary to popular belief, the era of the email is not dead. In fact, it’s far from it! Email marketing is a great way to reach your audience directly without spending large amounts of money. If you understand what it is that makes a good email marketing campaign, you are more likely to receive more leads and success. If you’re thinking about starting a company newsletter or sending out an update on upcoming deals or events, an email marketing campaign does come with some responsibility. Many people can be very specific as to who they give their email addresses to and therefore, you need to ensure that you are putting best practices in place. Here are some tips to keep in mind while setting up your campaign to ensure its success.
2018 is right around the corner, and there’s no better time than now to discuss with your team what your inbound marketing goals should be for the new year. However, before you define any specific goals, have a read of this! I’ll be breaking down five marketing trends to keep your finger on in 2018, along with some tips on how to work each tactic into your content marketing mix. Read More
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Sometimes though, we get clients who are confused about the process of SEO, why it takes so long and why their account managers can’t fix their website issues. To help answer your questions, we had some of our SEO experts write a few things that could assist clients with what to expect before signing up at SponsoredLinX.