Still Making Content Marketing Mistakes?

Content marketing is a useful aid for businesses today. However, it’s easy to make mistakes when it comes to creating a new campaign. Often, they’re small errors you can learn from, but then you get the more costly ones that leave you with a decrease in traffic, negative feedback, and a severe drop in conversions. We thought we’d help out by listing the four most common content marketing mistakes you might be making, and how to avoid them.

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Emotional Advertising – Making Consumers Feel

Consumers may not realise it, but brands often turn them into buyers through emotional advertising. Research has shown that while people believe they are making logical, rational buys, our emotions often greatly influence and determine our purchases. Our emotions from previous experiences lead us to create preferences in our decision-making process. As humans, we all have six core emotions: anger, disgust, fear, happiness, sadness, and surprise. We’ve gathered the most popular and influential emotions out of this list for you to put to the test with your brand.

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Six Reasons Why Your Videos Aren’t Being Watched

You’ve done it. You produced your first series of marketing videos. They’re uploaded, and so all that’s left to do is sit back, relax, and watch the viewer counter rise.

Except, it isn’t.

Many businesses invest large portions of their marketing budgets to video creation, yet it sits on Youtube getting little views. Your content is awesome, so why aren’t your videos being watched?!

Below, we’ve compiled a list of the most common factors that turn viewers away. Keep these in mind when you’re formulating your next video content strategy.

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Allocating Your Marketing Budget

How brands and marketers allocate their marketing budget is an ongoing struggle. The many different ways to spend your money can feel endless, but as always with money, the risks can be astronomical and you don’t want to feel like you’ve wasted a cent of your cash or a minute of your time. If you over allocate on the wrong channel you can blow most of your marketing budget on a tactic that proves fruitless. Or, you can under-fund the right channel and miss out on valuable leads.

So, how does one avoid allocation errors and ensure you get the most out of your marketing budget?

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Social Media Marketing – Why You Shouldn’t Ignore It

Social media has taken over – businesses are looking to Facebook, Instagram and Twitter, among other platforms, to generate more interest in their brand. With over 70% of adults using the internet also having a social media account, the opportunities are greater and easier than ever before to market your business. To show you why, we’ve provided you with four reasons as to why there is simply no point in ignoring social media marketing any longer.

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