Google Algorithm Predictions for 2016

Looking into the future of Google

Man with binocularIn 2015 we saw another major Google algorithm update. Affectionately known as ‘Mobilegeddon’, the update is focused on achieving better search results for mobile device users.  This has made the mobile user experience more reliable by showing search results of mobile optimised websites.

Google announced the change in February 2015 with the release date of the 21st of April.  This was the first time ever that Google had openly promoted an algorithm update which had very little effect on which websites are shown in Google’s Search Engine Results Page (SERP) as predicted by Adam Conroy, SEO Manager at SponsoredLinX. This could potentially have been a scare tactic by Google to encourage people to have mobile responsive websites due to the growing volume of searches made on mobile devices and ensuring your website looks appealing on a mobile device.

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OzChild Online – Collaboration & Video Content the Future of Charities

Children and young people have a right to live full life, however, circumstances out of their control means that some Australian children find themselves in situations where this cannot happen. When such situations arise, a child’s future and the opportunities available to them may seem bleak. Such scenarios are not fiction, and in the lead-up to the Holiday Season, it is not hard to imagine that feelings of loneliness, fear and anger can be prominent in young people facing this reality.

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The Importance of Landing Pages

What is the importance of landing pages? Great question, however the real question is… Why should landing pages be important to you?

Landing pages are a snapshot of your business, your products, and in some cases your only chance at enticing the consumer to hang around.

Picture this; you’ve walked into a restaurant, the waiter is scruffy, all over the place, the establishment is old, drab and cluttered. Do you hang around to look at the menu? Do you look past this and persevere? Or do you leave?

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Our Year in Google Search for 2015

What did you search for this year?

Google has released its annual ‘Year in Search’ clip on YouTube and it’s a bit of a tear-jerker.

Australians were fascinated with sporting victories (and losses), shark attacks, and tragic news events to name but a few. Searching for ‘what is love’ and, ‘what is the meaning of life’ still top our search lists.

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Online Payment Options to Create a Friendly User Experience

So you are re-designing your website and have decided to take the plunge and accept online payments for the goods or services that you sell. Aside from going through the motions of setting up your online e-Commerce facilities, you also need to give some thought to what options you are going to offer when it comes to accepting payments online. Your web developer will likely ask you what payment options you would like to offer your customers. Here are some options:

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