Social Media Resistance is Futile

How many times a day do you check your personal Facebook account? Or Twitter? Perhaps LinkedIn? Social Media in all of its online forms has a way of permeating into the everyday actions of our day-to-day lives.

For business owners, surely it makes sense to meet your customers where they are spending a lot of their time?! The best way to engage with people potentially interested in your business is through Social Media, and yes, resistance is futile!

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Sustainable SEO

Blog image 24.08.15 Optimise eCentre

Part of our job here at SponsoredLinX is to ensure that our clients, current or future, have a sound enough knowledge of the work we perform on their online marketing campaigns, and SEO is no different. The reason for this is so that they can both understand and trust the reasoning behind strategic decisions throughout their campaign/s. Without this basic knowledge, or with ill-informed knowledge, the wrong expectations may be set from the get-go and this could come back to haunt us later.

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Google + & Google My Business

It would seem fairly obvious if you have a consumer wandering around a Shopping Centre, that the main reason they are there is to shop. Okay, that may seem like a mundane statement to make, but take a step back and think about it for a moment. What does it tell you about this person? Firstly, you know they’re there to purchase a product or service. Secondly, you know geographically where they are. Thirdly, depending on the time of the year, they might be searching for something in particular, or may want to take advantage of certain sales. The amazing thing is you can make it even easier for customers to find you through the use of Google + and Google My Business.

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Influencing Change at Google

SEO_01Remember AskJeeves.com? It’s still hanging around. For many of us though it is difficult to remember what we used to do before search engines such as Google and Yahoo became mainstream. I was pondering how has our search techniques as users changed over the past decade or so and initially I was coming up with a bit of a blank. When something becomes second nature it is difficult to picture how your life used to be beforehand. For the large percentage of users, search techniques seem to go through a series of searches depending on where the user is within their search cycle. Let me explain.

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How To Foster Positive Reviews

At some stage or another, for any Australian SME, the daunting idea of a client/customer leaving a review on a social media website can be stressful, to say the least. Business owners obviously set out and start up a business with one goal in mind: to succeed. In order to succeed, they need to provide a seamless and perfectly executed client/customer experience. This includes all manner of business processes; human resources and recruitment, products and/or services tailored to meet their client/customer needs, after-care service systems, and the list goes on and on. And as with any business, if you employ staff to represent your business, whether that is to carry out a service or to sell a product, they are one of the many faces of your brand. Now we all know that we are not without fault and nobody is perfect, so a certain degree of human error needs to be taken into account. But what if this turns a current or potential client/customer away from your business? What if that then leads to an online review, for the entire world to see?

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