Reducing Bounce Rate to Increase Website Engagement – Part III
In the third and final part of our Reducing Bounce Rate blog series we take a look at the final key fundamentals you need to be keeping an eye on.
Reducing Bounce Rate to Increase Website Engagement – Part II
For the second part in the ‘Reducing Bounce Rate’ blog series, we continue with the list of aspects which may be affecting your website and what you should be doing to fix them.
Broken Navigation/Links
Run a link check over your website and make sure that if someone wants to visit a page on your website that its accessible. There are a few resources on Google you can use find that do link checking, click here for one.
Targeting the wrong keywords
This is especially true with an AdWords campaign where you are able to control exactly what keywords are bringing traffic to your, but it should also be considered when you are developing content for your site.
Don’t use keywords in your campaigns that are too broad or generic and are not specific enough to what you do. As an example, if you are selling Dog collars you could waste a lot of money and create a high bounce rate by advertising on google under the keyword ‘Collars’. Sure, some of the traffic will be for people looking for dog collars, but a lot of traffic could be for people looking for cat collars.
Don’t spend money on clicks that are not 100% relevant and don’t put content on your website that is not directly related to your core business or you will see your bounce rate increase.
Reducing Bounce Rate to Increase Website Engagement – Part I
There is so much to cover when it comes to what you can to do reduce your website’s bounce rate. So much that this topic has been sectioned into three parts so that it’s easier to digest! Part I takes a look at what exactly a ‘bounce rate’ is and, how poor Calls-to-Action and poor navigation can hinder it.
Changing the Image of the Bounce Rate
As a digital marketing specialist I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied and no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine the spotlight on the humble bounce rate and try to get people thinking about it a little bit differently.
The bounce rate of a website is often viewed with hatred and disdain. Many people focus on the bounce rate of their website as the be all and end all metric that determines whether or not they have a ‘good’ site. But what does it actually mean? Read More