Online Payment Options to Create a Friendly User Experience

So you are re-designing your website and have decided to take the plunge and accept online payments for the goods or services that you sell. Aside from going through the motions of setting up your online e-Commerce facilities, you also need to give some thought to what options you are going to offer when it comes to accepting payments online. Your web developer will likely ask you what payment options you would like to offer your customers. Here are some options:

Read More

The Platform You Need to Create the Perfect Landing Page

Webinar Landing Page eDM Header

When it comes to converting credible leads, as savvy business owners you all know that an efficiently managed Pay-per-Click marketing campaign is the best way to capture high-intent customers. But this is not enough. You might have the cleverest Google AdWords ads ever, but if these are not coupled with optimised landing pages, then all your hard work has been for nought.

Read More

The Art & Science Behind the Perfect Landing Page

Blog image 06.11.15 - Nov. Optimise Webinar

Why do we do what we do online? What makes us click on something, press the back button, continue to scroll or swipe right? Our online search behaviour is shaped by more than what we are searching for. The way in which information and content is displayed to us also shapes why we do, and don’t, click on any element online. Even the environment in which we are engaging with content online can shape our actions. So as a business owner, having a high converting and optimised landing page is crucial for all of the directed traffic you are directing to these pages. Enabling and utilising the science behind our online behaviours to develop the perfect landing page is where you need to start.

Read More

Social Economics

Any tool can be used by people to create or destroy; it all depends on the person. Humans are the major agents of impact and change on our earth. We are in control of our destiny. When we are all told that we are in control of our emotions, we agree. We are the ones in control of our behaviour, our decision-making. So imagine when someone tells you that, in fact, there are external factors which actually change the way you think, the decisions you make; we get rather defensive and believe this to be untrue. If you are completing a task as something as mundane as filling out a form, you are the one who decides which box to tick and which box not to tick… or are we? Are we living under the impression that our decisions are merely illusions?

Read More

An Insider’s Perspective on the Google Update

Google updatePeople have been surfing the Internet on mobile devices for at least five years now and this has increased the number of search queries on mobile devices.

It should not come as a shock that Google would recognise the growing importance of these searches and work on improving their system to accommodate this.

Google released their mobile-friendly update on Tuesday April 21, 2015 (USA) targeting search rankings on mobile devices and assessing queries on a page by page basis.

Read More