Tagging Your PPC Campaigns for Success
You can’t measure success without tracking.
When it comes to online marketing ‘tags’ are something we have all probably heard of before, but what are they exactly? In the online world tags can refer to any number of things, from pieces of code used to track certain events to parameters tracked on to the end of a URL to tell the destination page information about that visitor. We encounter them countless times when we go online, capturing information about how we got to our favourite e-merchant store to how long we spent completing our online banking. They peer into every facet of our online experience, reporting back to any number of tracking systems in order to determine whatever information someone gleans valuable or informative.
Google AdWords Optimisation Checklist
Who here is a ‘to-do list’ writer? I love them because having a list I can refer back to helps to keep me on track with whatever I’m doing, and your Google AdWords account is absolutely no different. So when you ask yourself, “Have I done everything I need to do to have a successful AdWords campaign,” you surely need to ascertain what a successful Google AdWords campaign is in the first place!
Google Analytics for the EOFY
It is always useful at this time of the year to forecast budgets, future cash flows and areas to invest funds. The question always on the mind at the end of financial year (EOFY), is how effective has my advertising been? This will inevitably show what funds need to be reinvested where, from marketing spend to areas which you think need to be improved.
The 6 Most Common Website Redesign Mistakes
Get your website refresh done right!
Unlike monuments, set in stone, websites are due for redesigns from time to time. Sometimes this is because of changing trends, outdated content or the need to add enhanced search engine optimisation to the site. At other times, as companies go through re-branding, they decide to refresh their website as well. One of the best reasons for a re-brand is to create a site that’s more user-friendly, with enhanced functionalities for new devices that are on the market.
While redesigns can give your brand a much needed update, there are a few things to keep in mind to make sure it all goes off without a hitch. Keep these six missteps in mind as you undergo this major marketing change.
Get On Google’s First SERP
Our best tactics to get your business recognised!
We have all encountered it. In doing a search for a service or product, we have come across companies that literally dominate the first search engine results page (SERP). Beyond the standard AdWords placement and organic listing, there are a few (and often unexplored) ways that you can use to dramatically increase your online presence.