Facebook Messenger for Business
Facebook is at it again! Ceremoniously coveting our eyes to itself via Facebook Messenger. When Facebook originally launched, it sneakily siphoned masses of traffic away from social sites Bebo, HI5 and MySpace, leading to their online demise. Now with the Messenger App and website, it’s starting to impinge on the SMS function that we all collectively use over 350 billion times a month and 15% of these are advertisements, as cited from GrabStats.com.
Even market leader, as reported from Business Insider, states that WhatsApp, the internet based text messaging and phone call app giant, delivered a trouncing to phone providers, with users sending 30 billion online messages in comparison to 10 billion SMS text messages. Is the downturn in SMS use upon us? Well, only the boffins at Facebook can answer that for you, but let’s take a quick look at how Facebook Messenger entered the online SMS text messaging market with a hybrid difference.
Messenger has convenient features like:
- The business function that allows staff to have real conversations with customers but it’s only available in the US at the moment.
- Allowing you to order an Uber
- Sending animated or funky GIFs
- Sending your location to others
- Sharing photos with facial recognition
- Allowing payment for online purchases
- The ability to apply a mute function to specific notifications/conversations
- Using it without Facebook via the website (less distraction)
- No news feed distraction if you use the app & website
- Information, fun apps & interactive games
- Engaging audio & videos
Sounds amazing right? What other gizmo or eye-bulging device allows such innovation, convenience and heightened brain stimulus through text? No other than Facebook, of course.
A quick word of caution though, having the Facebook app and Messenger app open at the same time can rapidly consume your data pack leading to unexpected phone bill hikes. Yikes! Perhaps look at using the platform now before it becomes another forum for advertisers to reach you on, as a consumer. But as a business owner, you’ll be excitedly pleased to know that your connection with consumers can be strengthened with Facebook Messenger with its Business function. When it becomes available to us!
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