Top Tips for Google Analytics Beginners

Google Analytics is a great tool – it’s free, it’s trusted, it’s powerful and it’s incredibly in depth. In fact, you could hire an analyst just to be on top of your Analytics data, and they would have no issue spending hours per day digging through countless tables and cracking down on how people interact with your site. But, for most of us, a rudimentary knowledge is enough, and to be able to arm ourselves with the basic principles is just what we need. So, I want to show you just that.

Following is how you can use Google Analytics to answer some of the biggest questions that come to mind when thinking about measuring online traffic. Let’s list some of the most popular questions:

  • Where is my traffic coming from?
  • What do they do when they get there?
  • What is making them leave?

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