As small business owners, your business idea might have come to you in a number of different ways. That whole saying that, ‘It’s just business, it’s not personal’ couldn’t be further from the truth, and understandably, you want to nurse your business to grow and flourish to be all you know it can be. So you’ve gone and gotten yourself a great business idea, naturally you should want to promote it online.
You’ve decided that Google AdWords is the place to be, and you’re right on the money. If you’re not advertising on Google, then you could be missing out on a huge market of potential clients. Word of mouth, newspaper ads, Yellow pages; they can all get your business, but the Internet has changed things. So you’ve gone and created your Google AdWords account, and you’re off and running!