Reducing Bounce Rate to Increase Website Engagement – Part I
There is so much to cover when it comes to what you can to do reduce your website’s bounce rate. So much that this topic has been sectioned into three parts so that it’s easier to digest! Part I takes a look at what exactly a ‘bounce rate’ is and, how poor Calls-to-Action and poor navigation can hinder it.
Recommendations for SEO Friendly E-commerce Platforms – Important SEO Considerations
When it comes to E-commerce there is no need to ‘reinvent the wheel’. Nine out of ten times it is cheaper and more effective to use an off-the-shelf solution rather than building a solution from scratch. There are many E-commerce solutions available as SaaS (software as a service) and open source CMS platforms that can be found just by searching online so there is no shortage of good website programs.
As a SEO specialist, Shopify, Bigcommerce, Magento and WooCommerce are among my favourite platforms to work with but regardless of what solution you use there are a few things that are worth considering.
How Local Search on Google has Evolved and What You can do to Improve Rankings
Google’s Local Search is always evolving and for many businesses it’s critical to maintain a presence here. But staying on top of this can be very difficult with Google changing the fundamental nature of how to stay on top. We’ve recently been taking a good look at what factors matter most on today’s Google My Business platform.
Gone are the days of Google Places where Google created a page that you could build links to and generally run a small SEO campaign on. It’s not necessarily a bad thing, it just means that you have to come at things from the side rather than tackle them directly. Instead of Places Pages which you can link to your website, we now have Google My Business Pages which are practically an extension of your website, given how much the website contributes to the relevancy of the GMB Page. Boosting Local Search Rankings isn’t about directly SEO’ing your Places Page (or these days your GMB Page) it’s about going back over your SEO strategy and making sure you’re taking local search factors into account.
Push your Online Marketing in 2015
Is your company ready to evolve and adapt for the changes in the digital marketing world as we look to leave the eventful year of 2014 behind us? I can’t think of one industry where change is more of a consistency. Keeping this mind, your scope for what you think is possible needs to be as open as the sky.
However, perhaps you find this exact fact more of a hindrance than a benefit? Traditional marketing methods have been around and practiced for much longer of course, and they are tactics you are likely more comfortable with. But did you ever push the boundaries and exceed your own expectations by simply sticking with what you find safe? We all know the answer is ‘No’. With New Year resolutions quickly chasing us (can you believe 2014 is nearly over?!) both in our personal and professional lives, determining how far you are ready to push your marketing limits could be the triumphant win you’ve been searching for. In adopting forward thinking, advanced online techniques, and ensuring they are set-up in the right way, you will have access to real-life data which will give a true reflection on your ROI. Traditional marketing methods are near impossible to accurately measure in terms of effectiveness, hence, marketing skills will be more beneficial when applied to digital strategies. It also means your marketing managers are far more accountable for their efforts, and it will mean you can be sure that the money you spend in particular avenues will give you results.
How Google’s New Pigeon Update Affects Small Business
Recently Google’s released a major algorithm update for the local search function (AKA Pigeon Update) and whilst there isn’t much press around it yet; webmasters all over the US are reporting changes to their local rankings. It’s unknown exactly when the Pigeon update will be rolled out in Australia and other non-US countries. However we have compiled some information about the changes that may eventually affect Aussie small businesses SEO and ranking results.
So what does the Pigeon update aim to achieve? Basically it is used to provide more useful, accurate and relevant search results for Google’s users. In saying this unlike the Panda and Penguin updates, Pigeon is not a penalty based system update. Read More